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Senior Customer Marketing Manager



Marketing & Communications, Customer Service
United States · Remote
Posted on Friday, June 7, 2024

Open Source has taken over the world of software development; however, the largest trade-off still persists: security. Companies spend an enormous amount of time and resources patching and fortifying open source software in order to ship with confidence & compliance.

Founded by the industry's leading experts on open source software, security and cloud native development, Chainguard has built the largest library of open source software that is secure by default. Customers including Snowflake, Canva, and HPE rely on Chainguard to build securely with open source software across the organization.

Chainguard is the safe source for open source.

About Us

We live and breathe our company values:

We are customer obsessed - Our true advantage is the strength of our relationships with customers through collaboration, empathy, and responsiveness. We establish trust as we educate, advocate, and listen to their needs. Our focus is on delivering solutions to our customers that create value and make their lives better.

We have a bias for intentional action - We’re a start-up and we need to move fast. However we need to move fast through intentional action to make sure we’re able to deliver quickly and efficiently on what is most impactful to our collective success. We prioritize, plan, try things, and fail fast. We think about how what we do impacts other teams and communicate our progress - owning the whole solution from start to finish. If we move fast enough, we can make two or three mistakes, learn, and correct them before competitors even make their first decision.

We don’t take ourselves too seriously (but we do serious work) - Though we are solving an important problem which takes focus and a degree of seriousness, we don’t take ourselves too seriously while we do. We laugh, have fun, embrace uniqueness, and enjoy the journey. Together.

We trust each other and assume good intentions - We hire great team members and trust them to do their work. We’re transparent with data, news, and decisions - positive or negative - to empower team members to make well informed decisions. Showing up for each other fully means we celebrate each other’s accomplishments as well as give compassionate direct feedback when needed. We always default to assuming good intentions.

The role in a nutshell:

When it comes to telling powerful stories, we believe in sharing the real stories of our customers. That’s where you come in. We are looking for our first customer marketing hire to lead our customer advocacy and reference programs, helping us to identify the best-in-class stories and use cases of our customers across segment, industry and product. In this role you will have 3 core focuses:

  • Build long-lasting relationships with our top customers
  • Partner with customers to ensure that best-in-class stories are identified
  • Advocate for customers internally to bring their stories to life across all channels

In this position, you'll play a key role in expanding our advocacy efforts and collaborating closely with our sales, product, and customer success teams to identify and promote our top champions, thereby amplifying our customers' voices.


  • Help further establish the process and strategy for working with cross-functional teams in terms of receiving, validating, leveraging and executing on a customer story across program types, e.g. strategic events, films
  • Help to define KPIs for the program; clearly communicate metrics to respective Sales and Marketing channel owners to be able to track the success of customer stories
  • Uncover new customer champions for case studies, customer testimonials, logo approvals, speaking opportunities, peer reviews, etc.
  • Highlight a variety of customer stories across verticals, geographies, segments, and use cases. You will be responsible for customer recruitment, interviews, content production, and customer approvals.
  • Collaborate cross-functionally with sales, customer success, and product teams to identify and recruit new champions.
  • Build a team of customer marketing managers to own relationships and drive programs directly with customers
  • Manage and evolve ongoing customer programs such as events, swag programs, G2 peer review, Customer Advisory Boards, Guardian Connect, etc.
  • Help to facilitate and organize customer content to be distributed through key channels such as digital, social, and events
  • Create customer reference materials at scale using our reference platform and drive advocacy activities within our customer community.
  • Find opportunities to creatively celebrate customers' significant milestones and their contributions in elevating Chainguard’s brand.


  • 7-10 years working on or leading a customer marketing/customer reference team or similar program; experience working in technology/SaaS/Security space
  • Proven ability to understand technical products and discern quality of use cases for storytelling
  • A passion for storytelling and a customer obsessed mindset
  • Proven ability to manage people / lead a team
  • Excellent communication and presentation skills
  • Proven experience working with executives and C-levels
  • A willingness to adapt to change, move quickly, and think on your feet.
  • Experience collaborating cross-functionally with key stakeholders across the business.
Base Salary Range
$150,000$185,000 USD

A few of the benefits we offer (for our full time employees):

  • Equity/stock options
  • Unlimited PTO
  • Remote work with flexible coworking and team meetup opportunities
  • Home office and internet stipend
  • 100% health/dental/vision insurance coverage for you and your family

If your experience is close but doesn’t fulfill all requirements, please apply. Chainguard is on a mission to build the best team. To achieve our goal, we are focused on hiring “Guardians'' with unique backgrounds, perspectives, and experiences.

Chainguard is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

For US based roles - Chainguard participates in E-Verify and will provide the federal government with employee Form I-9 Information to confirm authorization to work in the U.S. Chainguard, Inc. only uses E-Verify once a candidate has accepted a job offer and completed the Form I-9. If E-Verify cannot confirm that an employee is authorized to work, Chainguard, Inc. will give the employee written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so the employee can begin to resolve the issue before any adverse employment action is taken. For more information about your right to work, please see the Notice of Right to Work.

By submitting your application, you acknowledge that Chainguard will process your personal data in accordance with Chainguard’s Privacy Policy.