The Role

GreenLite is seeking a motivated Sales Development Representative (SDR) to drive growth by identifying and qualifying potential customers for our LiteTable SaaS solution.

As the first point of contact, you’ll be responsible for prospecting, building a pipeline, and engaging with leads to set up our sales team for success. The ideal SDR will have strong communication skills, the ability to quickly adapt and learn, and the initiative to work without an existing playbook. You’ll help shape our approach in a new market, gathering insights and refining messaging as you go.

What you’ll be doing

On any given day, you can expect to do the following key activities:

• Target List Building: Develop or refine prospect lists aligned with the ideal customer profile (ICP) to build a robust sales pipeline.
• Prospect Outreach: Utilize CRM tools, cold calls, emails, social media, and other channels to initiate meaningful connections with prospects.
• Lead Qualification: Identify prospect needs, assess fit for the product, and qualify leads based on readiness and alignment with our business goals.
• Educate and Engage: Share relevant information about GreenLite’s offerings, clearly demonstrating value and addressing prospect concerns.
• Follow-Up Management: Engage consistently with interested leads to keep momentum and increase conversion rates.
• Lead Handoff: Seamlessly transition qualified leads to the sales team with detailed prospect insights for effective follow-ups.
• Relationship Building: Develop trusting, long-term relationships with prospects to nurture loyalty and future opportunities.
• Deliver Marketing Content: Share targeted marketing materials and resources that resonate with each prospect's specific needs.
• Performance Reporting: Regularly update the General Manager on lead generation progress through weekly, monthly, and quarterly reports.
• Process Improvement: Continuously refine outreach techniques, ICP targeting, and lead qualification criteria to optimize conversion and pipeline flow.

How you’ll be evaluated

We will define specific goals together for your first 30, 60, and 90 days:

• Pipeline Health: Identify and reach out to potential customers to build and nurture a high-quality sales pipeline, laying the groundwork for consistent lead conversion and predictable funnel health.
• Lead Qualification: Utilize CRM tools to qualify, track, and advance leads, representing GreenLite’s solutions with precision. Ensure alignment with customer needs and facilitate a seamless handoff to sales executives.
• Meetings Secured: Consistently book meetings with high-quality leads, ensuring alignment with customer fit and readiness for engagement. Capture comprehensive notes during discovery meetings to guide next steps and drive higher deal closure rates.
• Process Improvement: Continuously refine the lead-generation playbook by identifying effective strategies and suggesting improvements to create a scalable, automated sales process.
• Team Culture & Collaboration: Actively contribute to a positive team culture by collaborating with other functions, participating in events, and staying informed on industry trends to drive GreenLite’s growth.

What we’re looking for

We will define specific goals together for your first 30, 60, and 90 days:

• Relevant Experience: You bring 2-3 years of experience in sales or business development, ideally with B2B SaaS startups, showcasing your skill in building client relationships, mastering sales strategies, hitting or exceeding sales targets, and adapting seamlessly to change. You are comfortable building the playbook.
• Effective Communicator: Your exceptional interpersonal and adaptive communication skills allow you to tailor messaging dynamically in consultative sales conversations.
• Research Proficiency: Your strong market research skills enable you to identify, analyze, and act on emerging trends and targeted opportunities.
• Entrepreneurial Mindset: You are highly self-motivated with a knack for problem-solving, time management, and thriving in fast-paced, ambiguous environments.
• CRM Expertise: You are proficient in HubSpot/Salesforce and pipeline management, with proven success in lead tracking, customer engagement, funnel metric reporting, and booking meetings.
• Education: Bachelor’s degree required.
• Bonus: You have interest or experience in GovTech, construction, or regulatory sectors with insights into third-party plan review processes.

Our benefits and perks package

• Competitive salary
• New hire stock equity packages
• Annual bonuses based on performance and delivering results
• Medical, dental, and vision insurance plans
• 401(k) savings plan
• Employee wellness program
• Home productivity stipend
• Team building events
• Unlimited PTO policy

Equal Opportunity Statement

GreenLite values people from all walks of life and professional backgrounds. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about the construction industry or solving the housing crisis in America, and want the opportunity to grow in your career, we encourage you to apply.

Greenlite is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.