Our Company

Founded in 2022, GreenLite is revolutionizing development in America by streamlining the collaboration between developers, builders, and local regulatory authorities. GreenLite’s software powers its Private Plan Review offering, serving many of the nation’s largest public retailers, developers, and production home builders. By leveraging GreenLite’s technology, its customers save months on each project, significantly accelerating their timelines and staying within budget.

GreenLite is founded by experts in technology, development, and within the AEC (Architecture, Engineering, and Construction) industry, and backed by leading venture capital firms. GreenLite is at the forefront of the privatization of construction permitting and plan review, reshaping a multi-hundred billion dollar industry.

GreenLite has raised nearly $40M from the country’s leading venture capital investors, including Craft Ventures, who led GreenLite’s $28.5M Series A. We’re well capitalized to achieve our mission of revolutionizing the plan review and construction permitting process across the country.

The Role

GreenLite is hiring its first full-time B2B Marketing Manager to own marketing from strategy to execution. You’ll shape the foundation of our marketing engine, define how the world learns about GreenLite, and drive measurable growth across the funnel. This is a high-impact role for a full-stack marketer who thrives in fast-paced environments, knows how to support a sales-led go-to-market motion, and is excited to shape a new category in tech-enabled, AI-powered permitting.

You’ll work closely with our founders, sales, partnerships, and customer operations teams to build our brand, generate qualified leads, and position GreenLite as the definitive solution in construction permitting. You’ll also have the opportunity to leverage the latest AI tools and platforms to accelerate campaign development, improve personalization, and optimize team efficiency.

What you’ll be doing

On any given day, you can expect to do the following key activities:

1. Own B2B marketing strategy and planning

• Develop and execute a quarterly marketing strategy aligned to company and growth/sales goals

• Define and manage the marketing budget to maximize ROI across channels

• Build a data-driven approach to campaign planning, attribution, and measurement

• Identify opportunities to use AI tools to increase velocity and reduce manual effort across the funnel

2. Drive demand generation and lead growth

• Launch and optimize digital campaigns (email, LinkedIn, search/social) that generate qualified pipeline, using generative AI to personalize outreach and accelerate copy development

• Build and refine performance marketing programs to support enterprise sales outreach

• Build marketing workflows and systems using HubSpot and other automation tools

3. Build our brand, content, and communications foundation

• Oversee creation of content across formats (website copy, pitch decks, case studies, one-pagers, blog, video, and social)

• Own the GreenLite website and organic presence to support awareness and lead capture

• Ensure clear, consistent messaging across channels to resonate with builders, developers, and partners

4. Enable the sales and partnerships teams

• Create compelling collateral, email campaigns, and playbooks to support sales cycles

• Partner closely with sales to ensure tight feedback loops and messaging alignment

• Contribute to joint go-to-market efforts with channel partners and strategic collaborators

5. Execute high-impact campaigns and events (once function scales)

• Plan and manage our presence at key conferences and industry events

• Support invite-only client dinners, partner events, and local market activations

• Run omnichannel campaigns that mix digital, print, PR, and events to reach buyers

6. Build foundational marketing ops and analytics

• Define and track key metrics (CAC, CPL, MQLs, attribution, etc.)

• Monitor and report on campaign performance with clear recommendations

• Set up templates, processes, and automations that scale with the team
  
  

How you’ll be evaluated

We will define specific goals together for your first 30, 60, and 90 days:

• Qualified leads generated

• Pipeline impact

• Campaign execution velocity

• Marketing infrastructure setup

• Sales team support & enablement
  
  

What we’re looking for

• 5-8+ years of experience in B2B marketing, ideally in a startup or tech-enabled services

• Proven success in demand generation and digital marketing, with experience using AI tools to scale or enhance campaign execution

• Experience owning strategy and execution across multiple marketing functions (brand, content, performance, ops)

• Strong cross-functional collaborator with sales, partnerships, and product teams

• Strong writer and communicator with the ability to create content that simplifies complexity

• Data-driven mindset with experience using HubSpot, Google Analytics, and other tools

• Self-starter with a builder mentality who thrives in ambiguity and takes full ownership

• Bonus: Experience marketing a tech-enabled service, AI-powered product, or in construction tech / proptech

Thrive With GreenLite

• Competitive Compensation - Generous base salary & access to our Employee Equity Program, so you can grow with us.

• Performance-Based Annual Bonuses - Rewards for high-impact results and contributions that move the needle.

• Premium Health Coverage - Comprehensive medical, dental, and vision insurance for full-time team members: 100% of premiums covered under our HDHP plan & 98% coverage for employees and their spouses.

• 401(k) Retirement Plan - Helping you invest in your future with smart saving options.

• Parental Leave - Generous parental leave for all parents to support your growing family.

• Wellness Support - Monthly Wellness Stipend and full access to Wellhub, Talkspace, & Teladoc for your physical and mental well-being.

• Weekly Team Lunches - Enjoy catered lunches every week in our NYC office. Great food, better company.

• Company-Wide Team All Hands - Held twice a year, fostering transparency, alignment, and inspiration.

• Team-Building Events - Regular opportunities to connect, collaborate, and celebrate as a team.

• Unlimited PTO - Flexible time off so you can recharge, travel, or take care of life as needed.

• Hybrid Work Environment – Our team thrives on collaboration, so we’re in the office 4 days a week. In the summer, from Memorial Day to Labor Day, we switch to a 3-day in-office schedule to give everyone extra flexibility.
  
  

Equal Opportunity Statement

GreenLite values people from all walks of life and professional backgrounds. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about the construction industry or solving the housing crisis in America, and want the opportunity to grow in your career, we encourage you to apply.

GreenLite is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.